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One of the coolest Austin ecommerce jobs around.
We are working with Alen Corp in their search for a world-class Ecommerce Manager based in Austin, Texas. This is truly one of the coolest Ecommerce Manager jobs around!
Alen aspires to be a leading global air purification company. The firm’s mission is to “Help People Live Better.” To support its ambition of serving and delighting more than one million customers worldwide, Alen seeks ethically ambitious, high energy professionals with backgrounds in digital marketing, user experience, online merchandising, and web analytics.
HARRY’S COMMENTS: Alen Corp, makes products that help customers breathe, feel, and live better. The company manufactures and markets high-end air purifiers that remove harmful particles, such as pollen, dust, mold, and more from the air. Now more than ever, the world needs fresh air, and these purifiers allow people to breathe better, which allows them to feel better. You allergy sufferers know what I’m talking about. When people feel better, they feel better about life, relationships, their personal commitments, and more.
Ultimately, Alen Corp’s products are life enhancing.
The need for high-end air purifiers is obvious. Every day we read about air pollution, whether at home or abroad. Significant health problems related to air pollution exist in cities like Sao Paulo, Mexico City, or Beijing – whose struggles with air pollution are well-known. But air pollution is a major problem right here at home, particularly in cities like Los Angeles. Left unchecked, ozone air pollution may cause …
- Respiratory harm such as worsened asthma and COPD
- Early death through both short-term and long-term exposure
- Cardiovascular harm which may bring about heart attacks, strokes, heart disease, and congestive heart failure
- Harm to the central nervous system
- Reproductive and developmental harm
In doing my homework for this search, there’s one thing I learned: Sooner or later, clean air is going to be a major concern for every single person on this planet – and everyone’s respiratory health is Alen Corp’s business.
Let me break down the market opportunity for you.
The global market size for air purifiers stands at $2.5 billion. However, less than $500 million of that market is penetrated. People just don’t understand what this product can do for them. Yet air quality is going to get worse over time. Around the world, people are burning fossil fuels because they have to. No one wants to go back to the dark ages, so countries like China are building tons of coal plants, and people are buying tons of cars.
In India, South America, and throughout Asia, you’re going to see a dramatic reduction in air quality. According to Warb, “There’s no way around it. The market size is expanding, yet it’s not being well served. The air purifier companies have been marketing their products in a common way, focusing on features — not benefits. Yet the best marketing is about feelings, and there’s a great opportunity for us to spread our story.”
About the Role
Alen‘s team is completely aligned around an omnichannel approach because when its customers buy, they are really making two discrete choices: one for the brand, and the other on the channel. Alen is committed to selling to consumers in whichever way is most natural to them.
Naturally, this has significant implications for YOU as Alen’s Ecom Manager.
Reporting to the CMO for brand, the Ecommerce Manager will be responsible for managing the direct to consumer ecommerce store, and will also have an involvement in communications, content, and alignment of messaging with merchandising and user experience. The role will also have a significant impact on Alen’s demand gen strategy, forecasting, and budgeting.
You’ll find yourself working with Alen’s omnichannel sales team to improve the firm’s entire conversion path – both offline AND online. Alen doesn’t have a siloed direct business model, and your job is to help consumers do more business with Alen Corporation – wherever / whenever / however it feels most natural to them.
Alen Corp. sees ecom as multidimensional.
Not only is Alen’s direct business designed to generate direct revenue and create longer customer lifetime value – it’s also about helping Alen build stronger consumer relationships as it sells into the retail channel. Not only is it essential that you understand how to build a highly profitable standalone direct to consumer ecommerce business. But also, management will expect you to help it bring digital to bear on its efforts to sell through its valued retail channel partners.
Reporting directly to the company’s CMO, we’ll expect you to advance Alen’s omnichannel sales strategy by helping it evaluate cross channel customer behaviors. Be prepared to get nitty-gritty on issues related to multitouch attribution as it pertains to building the firm’s brand. You’ll need to help consumers discover the the brand through better tools and functionality, communications, content, operations, UX, and alignment of messaging and merchandising.
Of course we’ll want you to understand how to build a profitable standalone direct to consumer ecommerce business. But also, will expect you to know how ecommerce can provide strategic lift to the brand across every other customer touch point. Naturally, we’re looking for someone highly collaborative.
This role is all about bringing “systems thinking” to the customer’s decision journey and what that means for Alen Corporation. The perfect person for this position can wear a lot of hats and is very process oriented. We’re looking for someone who can grow revenue on higher margins with less volatility.
For an ecom business of Alen’s size, you would need solid experience scaling an online retail business level of $10 million/up. Additionally, we’d expect you to have played a direct management role in guiding an online store and web product management. In a perfect world, you would have extensive experience in demand generation prepaid media spanning search, display, and social.
Believe it or not, this ain’t no unicorn hunt.
Great candidates who match this description DO exist. We know you’re out there — and we’d love to hear from you! As always, my team and I are absolutely swimming in competitive intel and market research for this search. We can give you a complete rundown on the top 5 problems that exist due to the position being open –– as well as the top 5 projects that Management would expect you to knock out in your first 100 days on the job.
You do not want to apply without this intel!
If you’d like to know more about this opportunity, please text your name to Harry at (404) 281-2025. Or simply apply below. We look forward to getting acquainted.
View Harry Joiner’s profile
Responsibilities:
- Leading the development of owned customer experiences, ecommerce capabilities and omni channel demand generation programs in order to align and enhance the Brand experience across customer touch points.
- Monitoring, planning, and maximizing the store’s profits through effective management and planning.
- Growing the store’s revenues while improving related expenses and operations by analyzing advertising, sales promotion, and merchandising plans
- Managing and monitoring Alen and 3rd party product pricing, margins, inventory, promotions
- Authorizing store clearance sales, inventory close outs while working with Product Management to meet company margin requirements.
- Overseeing 3rd Party product management.
- Managing sales and service teams, from initial contact through follow-up and post sales service.
- Ensuring CRM and customer data integrity.
- Authorizing product assortment and categorization.
- Managing in utilizing tactics and dashboards to inform thinking, strategy, and action.
- Managing online store layout and experience (UI/UX).
- Generating traffic and visitors to the store through multistep demand generation, advertising, and SEO.
- Managing merchandising activities, vis-à-vis product, content, and sales promotions.
- Collaborating tightly with Marketing Manager to bring Brand experiences to life across paid/owned/earned CDJ points from a technical services, demand generation and web product perspective.
- Leading site plans and programs designed to enhance site conversion rate optimization (CRO).
- Managing and developing online store ‘functional roadmap’, implementing new functionality and services.
Requirements / Experience:
- BS degree in business
- Minimum of 3 to 5 years experience in managing an online store (merchandising, store management)
- Minimum of 3 to 5 years experience with selling and/or managing sales teams
- Must be smart, hungry, and eager to learn and passionate about online retail
- Must be highly analytical and have well developed skills in modeling and forecasting using Excel
- Must possess a solid background in revenue management and budget forecasting
Applications for this position are being coordinated by Kelley Newsome. To apply, CLICK HERE. Candidates, please be sure to email Kelley for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
PS – If you’re thinking about changing jobs this year (though us or anyone else), you might want to check out this post on why even TOP candidates get rejected.